News
ARTICLE: Marsha Helps Local Non-Profit Grow Women Entrepreneurs
Moyo Jasiri ("strong heart" in Swahili), helps women build profitable businesses that have impact on their communities. Moyo Jasiri offers monthly business development workshops to nine female entrepreneurs in Portland and more than 20 women in Nairobi and Eldoret, Kenya. Business anthropologist Marsha Shenk leads the workshops, which focus on customized business development.
EBOOK: Brand Champion Health Check - Is Your Brand in Shape to Win?
No matter the size of your business, you’re operating in a world that has been transformed by web-based consumer power. Brand identity is more important than ever. And trickier to manage. This eBook – written with a client and colleague for big players – is every bit as relevant to your brand.
Marsha interviewed for a film on Thriving in the New Economy, funded by Kickstarter.
The human brain was fully evolved by the time of the Lascaux cave paintings, more than 20,000 years before writing, cities, and taxes, and 25,000 years before the Industrial Revolution. Modern business makes stressful demands on a brain that evolved in the Stone Age. The webinar will explore how we can be smarter and more nimble by working with the brain's natural wiring, why we can't just power through stress (and what to do about that), and which new skills - new neural pathways - can make it easier to spark customers' curiosity and cultivate trust. Marsha Shenk is a veteran consultant and one of the pioneers of Business Anthropology. In the trenches for 3 decades with leaders from the Fortune 10 to small service firms, she forged a unique and far-reaching approach to the questions that every enterprise faces. Click here to watch the webinar playback or here view the ppt on slideshare.
INTERVIEW: Exceptional Women Northwest
In this dynamic conversation, Marsha Shenk discusses her consulting work (Best Work) and her free resources for solopreneurs, micro businesses and small businesses. Discussion includes: the learning process, the hurdles people face and how to overcome adversity.Click here to listen.
View this presentation to explore the brain’s natural patterns, how they’re challenged by modern business, and how to spark ingenuity, curiosity, and best work.
Strategic 2010 learning investments
12 leading bloggers contributed to this free eBook targeted to marketers in Pharma and Healthcare – another group facing tough challenges – with lessons for all.
Audio Files - Marsha Shenk on Trust
Interview with Marsha in American Airlines Magazine:
How Is a Woolly Mammoth like a Customer? Funny You Should Ask.
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