Why Business Anthropology?
(the short version
) (more?)
While business in our era appears to be a complex, noisy, fast-changing affair, our Business Anthropologist lenses reveal hidden, deeply-rooted dynamics that impact every move your business makes. We’d love show you how to put those powerful forces to work on your behalf.
Many people ask, “Business Anthropology? How do those two words go
together?” Through our view:
Commerce is as old as the first human community.
(Business and the brain co-evolved.)
Human life is based on a network of exchanges;
And, though largely inaccessible to most – likely including your competitors –Biological and cultural factors wield a huge influence on what’s possible in business
Small matters such as how the brain handles new information and what makes people responsive; what determines what employees, and customers are able to distinguish and consider, how people choose, what generates trust. And what is likely to produce the opposite of the desired effect.
We can illuminate new opportunities, and enable new abilities and advantages. We can inspire your people, leaving teams with new discipline and ambition. You can achieve a new standard of business fitness, and a growing pleasure of success.
It is possible to be fit to thrive no matter what’s happening in the economy
Wanna see?
