WHY BUSINESS ANTHROPOLOGY?
Working in an environment of relentless change, it's often difficult to distinguish the constants: the fundamental dynamics of commerce that haven't changed in thousands of generations. Business Anthropology illuminates them.
The central inquiry of Anthropology is "What is it to be human?" Through that lens, commerce is an inescapable dimension of human life. It is both a timeless legacy and the source of power in the modern world. Anthropology clarifies commerce as part of our biology: exchanging with others is an integral part of being human. It's the way people thrive together - prospering through new solutions - creating better ways.
Our practice of Business Anthropology enables mastery: the ability to dance in the marketplace. We reveal the variables that allow leaders to bring forth new value and meaning.
Much that was veiled by the Industrial Revolution is exploding in the Information Age and bringing 20th century enterprises to their knees. Many of the powerful variables that impact commercial exchanges are 'invisible'; the ability to observe them is not taught in school.
21st century enterprises are challenged to continually rethink what they offer, how they listen, with whom they collaborate, what they say, what they do, how their promises are likely to be valued, and by whom, and how they might generate what will be valued tomorrow.
We invite leaders to develop new practices for building the fresh exchanges with customers, employees, and strategic partners that will power their future.
