The brain does not multi-task. This simple biological fact has huge implications for business.
What if your corporate culture accepts - even demands - multi-tasking? You're as sharp as a drunk driver. You will miss - and misinterpret - as much of what is going on around you as someone who could be arrested for DUI.
Not only will you miss important information, you certainly will not generate new questions or solutions. Responsive to market changes? Forget it. Figuring out new ways to deploy resources? Not a chance.
Imagine that you're an auto manufacturer...Or an SEC official....Better yet, imagine that you find yourself in the midst of an economic downturn. Markets are jittery; customers and employees are fearful. Your enterprise will thrive - or not - based on your ability to:
Multi-tasking may be the most dangerous habit we've ever allowed.