Last night I heard a neuroscientist make a remark that has huge implications for 21st century businesses, ”For all the ways we know to use a tool, like a needle or a hammer, for example, we use the Wernicke’s area of the brain,” pointing to the area just above and behind his left ear. “But if you want to think of new ways to use a needle, you use the other side,” pointing above and behind his right ear.
Every business is challenged to rethink the way it uses tools, processes and other assets, to be sure. That’s challenging enough, you think?
Take a look at a few of the factors required in order for your brain – for customers’ and employees’ brains – to perform this all-important task.
The right and left sides of our brain are connected by the corpus collosum - a structure that is highly affected by a number of types of stress.
If your employee or customer is worried, frightened, tired, not getting enough exercise, hyped up on caffeine, or has any concerns for his/her status [rank on the social or corporate hierarchy], s/he won’t be able to take on a new question.
Because of the way the brain works, many types of stress decrease ingenuity when we need it most.
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