Initial reflections January ‘09

January 1st, 2009

I began my consulting practice in 1980, after an 18 month sabbatical.  Rested and thinking about going back to work, I noticed how many of the smart, educated, innovative people I knew were struggling.  Not satisfied with what they viewed as their opportunities.  Depressed or teetering close to it.  (Know anyone who’s feeling that way??)

As an Anthropologist, I saw this as a dangerous pattern:  society needs its best and brightest to be enthused about tackling challenges; business needs its best and brightest engaged in the trenches.

And I want to live in the world that those people create with their best work.

So – as only a babyboomer would do – I created The BestWork® People to make all that possible.  28 years later – and at least 3 years behind – I’m launching this blog as a forum for all of us who know that:

  • Commerce is as old as the first human community
  • Exchanging is essential to the way people thrive together – and a glorious opportunity for service and innovation
  • Commerce has to serve human beings, not the other way around
  • Our work has to make a difference that matters to us.

As I write this first blog entry, the Industrial Age dinosaurs of the 20th century are dying.  Some don’t know it yet; for some who do, it’s a frightening specter.  To me and many other,  it’s a moment of opportunity.  Jean Houston calls it Jump Time.  I agree; it’s like the time -  around 65 million years ago – when the earth cooled, and the huge dominant reptiles couldn’t adapt.  The small warm-blooded mammals – our ancestors – were advantaged.  They could maintain their body temperatures without depending on the environment.  They could survive with far less fuel, because they were small.  They could pass on adaptive habits to their young.  They quickly explored new niches and grew thriving communities.

Enterprises who know how to learn – who do not cling to the ways of the past – who do not depend on the market climate for their vitality – can do the same now.  As the 20th century monsters shrink, let’s re-invent their industries. Let’s be ingenious about including our neighbors who can no longer be employed by them.  Let’s join our thoughtful young president about re-building Main Street.

Commerce is a powerful force.  Let’s reclaim it.


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    Blog promise:

    A thriving enterprise is what every business wants, but blueprints are not readily available. Despite $$bb invested in B schools, informed design is rare: few business cultures generate competitive advantage; few leaders know how to ask the vital questions that enable resilience and responsiveness.

    In the trenches as Business Anthropologist for nearly 3 decades, I've been honored to work with leaders committed to being the best - bringing the best of themselves to the task of building thriving enterprises -- knowing that part of their task will be to inspire the best in others.

    It's been my pleasure to illuminate the core dynamics of commerce, many of which haven't changed since the first human communities - perhaps 350,000 generations ago. Nothing makes leading easy, but mastering those dynamics fuels commerce: opening opportunities, continually improving execution, and minimizing risk - no mater what may be happening around them.

    This blog addresses the tough questions that test leaders in business. I'll offer examples, inquiries, and insight inspired by the glorious ingenuity people bring to the task of creating value.

    Please jump in. What are you thinking about thriving enterprises? I look forward to the dialogue.

    Marsha Shenk