Blog promise:

A thriving enterprise is what every business wants, but blueprints are not readily available. Despite $$bb invested in B schools, informed design is rare: few business cultures generate competitive advantage; few leaders know how to ask the vital questions that enable resilience and responsiveness.

In the trenches as Business Anthropologist for nearly 3 decades, I've been honored to work with leaders committed to being the best - bringing the best of themselves to the task of building thriving enterprises -- knowing that part of their task will be to inspire the best in others.

It's been my pleasure to illuminate the core dynamics of commerce, many of which haven't changed since the first human communities - perhaps 350,000 generations ago. Nothing makes leading easy, but mastering those dynamics fuels commerce: opening opportunities, continually improving execution, and minimizing risk - no mater what may be happening around them.

This blog addresses the tough questions that test leaders in business. I'll offer examples, inquiries, and insight inspired by the glorious ingenuity people bring to the task of creating value.

Please jump in. What are you thinking about thriving enterprises? I look forward to the dialogue.

Marsha Shenk