Comments on: Social Media Bump up the Pressure to Innovate http://www.bestwork.biz/blog/?p=99 The BestWork® People Blog Wed, 06 Jan 2010 04:25:39 -0600 http://wordpress.org/?v=2.8.3 hourly 1 By: Janet Johnson http://www.bestwork.biz/blog/?p=99&cpage=1#comment-31 Janet Johnson Tue, 19 May 2009 17:02:57 +0000 http://bestwork.biz/blog/?p=99#comment-31 Hey, Marsha, you eloquently voiced my issues with the article. What you see in it are the old guard trying to defend their positions in a new war. While they're trying to defend the battles today with new metrics, we're watching consumers "boogie on" to greater and greater positions of power and awareness. Pardon the metaphor, but this new age of marketing requires (as you've noted) collaboration (which the players are beginning to display), nimbleness of brain and grasp (questionable at best), and entrepreneurship (big guys are trying to buy into that with acquisitions). While I agree with the premise that metrics are important, are the players who are wrangling them likely to survive long enough to count them? Hey, Marsha, you eloquently voiced my issues with the article. What you see in it are the old guard trying to defend their positions in a new war. While they’re trying to defend the battles today with new metrics, we’re watching consumers “boogie on” to greater and greater positions of power and awareness.

Pardon the metaphor, but this new age of marketing requires (as you’ve noted) collaboration (which the players are beginning to display), nimbleness of brain and grasp (questionable at best), and entrepreneurship (big guys are trying to buy into that with acquisitions).

While I agree with the premise that metrics are important, are the players who are wrangling them likely to survive long enough to count them?

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