About Our Founder, Marsha Shenk
Marsha is a pioneer in Business Anthropology. Three decades ago, reflecting on commerce as an inescapable dimension of human life, she also noted that it is the source of a great deal of suffering. Observing that its timeless laws are invisible to most people - including veteran business executives - she began her consulting practice.
Working with leaders from the Fortune 10 to small service firms, she has forged a unique and far-reaching approach to the questions that every enterprise faces. Her models reveal hidden dynamics:
- Those that haven't changed since the first human community, and beg for more skill,
- And those variables that do change, allowing for innovation
Armed with this insight, Marsha's Master Moves™ catalyze valuable exchanges, no matter what is happening in the marketplace. Her clients lead their industries and confound competition.
Marsha founded the BestWork™ People in 1980, introducing a new way of inspiring peoples' best work. Her models have resulted in highly profitable strategies: greatly boosting productivity and loyalty and creating new markets, products and services. Marsha is know for using Game Theory to enable enterprises to lead the market: winning a game that only they can see, in which others must compete.
The focus of her practice is top performance. Over the past thirty years, her work has led executives form most industries to deepen competitive gaps and sustain market leadership. Dozens of senior teams have used The Master MovesTM to generate new value, sustain an appetite for improvement, and make sound decisions for investing in further learning.
Sustaining inquiry into biology, anthropology, business, linguistics, neuroscience, philosophy, and somatics, she partners with colleagues from multiple disciplines to ensure top tier thinking. Her work has included 15 years of teaching leadership through courses, and 27 of consulting, coaching, and facilitating.
Marsha's education began at Reed College, and includes doctoral study at UCLA and Berkeley.
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